Came into my inbox today that a locally situated officer of the armed forces contributed to the protocol of emergency alert via cell phone SMS.  I have encountered messages such as about service outage and severe weather from this protocol. At the time I was disappointed that the reception of messages did not generally raise alarm, even if the messages consisted of test content which was at once real world content. However, upon reflection, I realized that in a real world scenario, emergency alerts would come on multiple channels like local TV news channels, personal trust network, public announcement systems in public places, etc, which compoundedness will raise alertness and alarm as appropriate; while the publishing via personal cell phones constitute an additional channel, possibly, she noted, where the earliest alert could be issued. I am at this time also working on new regular communication channels with special capacities related to carrying over important and urgent messages to the public, and am impressed by the lean efficiency of the design of the emergency alert via cell phone SMS.